When I was growing up in San Francisco, two brothers dominated the department store scene — I. Magnin was the store for fashionable affluent women, and Joseph Magnin catered to a similarly affluent, but generally younger and livelier clientele.
My mother shopped occasionally at I. Magnin, but on the rare occasion when I needed something a little closer to ´adult´ than my usual apparel, or outerwear that I was likely to wear for years, Joseph Magnin was the place to go. I hated shopping as much then as now, and was just as inclined then to keep clothing forever than as I have ever been, but this wonderful Joseph Magnin cloak was more than worth the cost (and the pain of entering a store).